How to Follow Your Customers

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In Customer Service and Sales, I believe there are 4 distinct Types of Personalities.  In previous Posts we have talked about being yourself, or more correctly, being your many selves.  We also know that customers can present themselves in many different personas, and that you also have many different personas.  It is now time to talk about the third personality type, the Follower. 

Followers are people who build the transactions on the basis of Process.  They are systemic people who love to be organised.  If you’re a Follower, you may feel like this often, or occasionally

Follower is not a derogatory term, nor a term to be confused with lack of leadership qualities.  A follower is a person who follows process.  They speak the language of systems.  If you are a follower, the following statements describe you.

 • You quote data

• Don’t like sloppiness

• You love process and structure – you’re systemic

• You want to know the fine print

• You will keep asking questions

• You respect polish and perfection

• Will be convinced if process is followed, but also great at finding loopholes

• Leave nothing to chance

• You quote dates and amounts

• Love detail – they give you comfort

  Key – Transactions are built on the process

  Example – Accountant

In a customer Service, or Sales environment, if you are one of these people – as the server, then be careful of someone who likes a more direct approach - a Pounder.  You will seem bureaucratic and inflexible.  If however, as the server/salesperson, you are dealing with another Follower, then Follow.

 It is the servers responsibility to match the customer, not the other way around.

 Also See Post on Pounders

Also See Post on Nurturers

Also see Post called Always be Yourself? What BS

 

How to Follow Your Customers from Steven Di Pietro on Vimeo.